It’s been awhile since I’ve shared some of my tips for improving your social media. But, I couldn’t sit on this one any longer.
Has your Facebook (FB) reach gone way down? Over the past few months, I’ve been playing around with all my social media, sharing from one platform to another, and I stumbled across something that blew my Facebook reach out of the water. I do not pay for reach, this is purely organic, and I’m so excited to share it with you!
Did you know every month over a billion mobile users view FB, and daily there are 745 million mobile FB users? Huge numbers! This means FB posts need to be optimized for mobile views. These are recommendations I’ve been using for months, and I did see a some improvement in reach using these:
- Use either a square shaped photo or a horizontal photo, not vertical.
- Use a shortened link. I prefer goo.gl links.
- On the FB post description, only write 1-2 sentences at the most.
If you’re a blogger and you’ve been around a little while, you’ve probably heard or experienced the 10K fan slump. I’m not sure anyone knows the reason why once a Facebook page reaches 10K fans your page reach drops into the toilet. When I hit 10K fans, before I stumbled on this secret, my FB reach was below 100. The TipToe Fairy has over 12,000 FB fans, and my posts were being shown to less than 100 people!
I know it’s not just me. Time and again, I’ve seen other bloggers complain about it, too. If FB is only showing your content to just 80 of your thousands of fans, who wants to work for that small effort?
Several months ago I learned I could switch my Instagram sharing to Facebook from my personal profile to my page, so I did it. Then, I started sharing from Instagram posts to Facebook. I didn’t really do it consistently, but one day, I was working on my Facebook page and just happened to scroll past a post I’d shared from Instagram. It had a reach of more than a 1000. I hadn’t shared it to a Facebook group or promoted it anywhere. I was quietly excited!
For my next blog post, I decided to experiment and share to Instagram first and then share it from Instagram to FB, and it did it again. This time I also shared the FB post to FB groups I am in, and it jumped up from a reach of 1000 to 4000! I’ve been doing this for about three months now, and I’ve consistently improved my post reach from 80-100 to around 1000 to 5000 per post.
The first thing you need to do is make your “Share to Facebook” on Instagram be to your Facebook page and not your personal profile. You can change it here:
Next, when you craft your Instagram post, use another app to give you lots of hashtag ideas. My personal favorite is Tags for Likes. It doesn’t have really specific tags, but general tags that you can quickly and easily use. It’s gotten me an increase in my “likes” on Instagram as well as new followers.
Copy those tags to your Instagram post. Then, when you’re ready to post to Instagram make sure you also click “Facebook” to share there as well. Remember to keep the description to 2 sentences or less.
Next, you’ll grab a shortened link for your blog post such as goo.gl. Then, edit your Facebook post to include that short link to your blog post. Doing only this, my posts got a reach of 800-1000 reach. To get more, you’ll need to share to FB groups.
Find Facebook groups for your niche. I am in groups for food, crafts, and DIY, since those are mostly what I write about. Then, share your FB post to those groups. You’ll want to do it this way:
I only share with 2 groups at a time. I’ll share in the early morning when my post first goes up to 1-2 groups. Then, I’ll share with maybe 1-2 more groups later that night or the next day. I don’t share with more than 4 groups as I don’t want it look like spam.
Then, I just let it spread organically. I can tell you the best ones are videos and cocktails. If you share a video from Instagram to Facebook it spreads like wildfire. Cocktails are the same way. People love drinks. Food and recipes do really well as does lots of DIY, especially big DIY like furniture. The hardest ones are PSA type posts.
Here are a few examples of the reaches I’ve gotten with different posts over the last few months:
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