It’s been awhile since I’ve shared some of my tips for improving your social media. But, I couldn’t sit on this one any longer.
Has your Facebook (FB) reach gone way down? Over the past few months, I’ve been playing around with all my social media, sharing from one platform to another, and I stumbled across something that blew my Facebook reach out of the water. I do not pay for reach, this is purely organic, and I’m so excited to share it with you!
Did you know every month over a billion mobile users view FB, and daily there are 745 million mobile FB users? Huge numbers! This means FB posts need to be optimized for mobile views. These are recommendations I’ve been using for months, and I did see a some improvement in reach using these:
- Use either a square shaped photo or a horizontal photo, not vertical.
- Use a shortened link. I prefer goo.gl links.
- On the FB post description, only write 1-2 sentences at the most.
If you’re a blogger and you’ve been around a little while, you’ve probably heard or experienced the 10K fan slump. I’m not sure anyone knows the reason why once a Facebook page reaches 10K fans your page reach drops into the toilet. When I hit 10K fans, before I stumbled on this secret, my FB reach was below 100. The TipToe Fairy has over 12,000 FB fans, and my posts were being shown to less than 100 people!
I know it’s not just me. Time and again, I’ve seen other bloggers complain about it, too. If FB is only showing your content to just 80 of your thousands of fans, who wants to work for that small effort?
Several months ago I learned I could switch my Instagram sharing to Facebook from my personal profile to my page, so I did it. Then, I started sharing from Instagram posts to Facebook. I didn’t really do it consistently, but one day, I was working on my Facebook page and just happened to scroll past a post I’d shared from Instagram. It had a reach of more than a 1000. I hadn’t shared it to a Facebook group or promoted it anywhere. I was quietly excited!
For my next blog post, I decided to experiment and share to Instagram first and then share it from Instagram to FB, and it did it again. This time I also shared the FB post to FB groups I am in, and it jumped up from a reach of 1000 to 4000! I’ve been doing this for about three months now, and I’ve consistently improved my post reach from 80-100 to around 1000 to 5000 per post.
The first thing you need to do is make your “Share to Facebook” on Instagram be to your Facebook page and not your personal profile. You can change it here:
Next, when you craft your Instagram post, use another app to give you lots of hashtag ideas. My personal favorite is Tags for Likes. It doesn’t have really specific tags, but general tags that you can quickly and easily use. It’s gotten me an increase in my “likes” on Instagram as well as new followers.
Copy those tags to your Instagram post. Then, when you’re ready to post to Instagram make sure you also click “Facebook” to share there as well. Remember to keep the description to 2 sentences or less.
Next, you’ll grab a shortened link for your blog post such as goo.gl. Then, edit your Facebook post to include that short link to your blog post. Doing only this, my posts got a reach of 800-1000 reach. To get more, you’ll need to share to FB groups.
Find Facebook groups for your niche. I am in groups for food, crafts, and DIY, since those are mostly what I write about. Then, share your FB post to those groups. You’ll want to do it this way:
I only share with 2 groups at a time. I’ll share in the early morning when my post first goes up to 1-2 groups. Then, I’ll share with maybe 1-2 more groups later that night or the next day. I don’t share with more than 4 groups as I don’t want it look like spam.
Then, I just let it spread organically. I can tell you the best ones are videos and cocktails. If you share a video from Instagram to Facebook it spreads like wildfire. Cocktails are the same way. People love drinks. Food and recipes do really well as does lots of DIY, especially big DIY like furniture. The hardest ones are PSA type posts.
Here are a few examples of the reaches I’ve gotten with different posts over the last few months:
These are some great tips! I have been working on trying to increase my reach more over the last couple of months
As someone who hasn’t worked on my fan development (Shame on me), these are great tips. I have a lot of work to do…as I’ve focused more on my writing then actually growing my reach.
I have tried this, based on your recommendation. I haven’t gotten quite the same results, but it is better than it was. I’m going to keep trying, because it obviously does make a difference. I really appreciate you sharing this with us with all the details. Thanks, Stephanie!
Thank you so much! I didn’t even realize I could share on FB page from instagram, so now I have that changed. I will watch my numbers. I will give your other ideas a try to. It is very frusttating to see that of almost 8K fans only about 1% see it. Also, checking out the page you mentioned about using hashtags.
I’m always looking for ways to improve my FB reach. Just changed my Instagram to post to my FB page. Fingers. legs and toes crossed. 🙂 You’re the bomb, Stephanie!
Love all of these tips!!!!
Love the ideas to increase reach, they’re definitely needed! Looking forward to trying these and reporting great results!!!!
I do a terrible job at Facebook. I guess with all the changes I just spend more time elsewhere but FB is in the top 3 drivers for my site so I am going to try your ideas out. Thanks for sharing.
Hi there. thank you ! I look forward to trying some of these tips, as I put effort into FB, but the #s dont show it
This is awesome! Such great tips. I’m going to pin for later. I’ve been using Instagram every since you suggested it awhile back and have seen a huge difference, but some of these other tips I haven’t done yet and I need to. Thanks for sharing!
Great tips… I hope to try these out! I’ve been trying to figure out how to link my instagram with my fan page. Thanks!!!
Thanks for the tips!
This is GREAT!!!!!! I will be working on this asap! I didn’t know about the linking accounts in instagram!
Great tips! Thanks for sharing!!
Thanks for the tips! I have been working to increase my followers on social media.
Great tips! I think everyone should read them!
Thanks for this post! I will have to try it out!
thanks for sharing this!! Really a great tips!! I have been sharing to groups and that has been helpful… DO you have craft and DIY groups to recommend that are active?
Really great tips. Thanks for sharing Stephanie! I love finding what is helpful from others!
These are great tips! It’s frustrating when facebook is always changing. I’ll try this today! 🙂
Great advice! Pinning!
These are really great tips. Thank you
These are such great tips! I am going to try them out!
These are great tips. I need to try using short links more.
These are such great tips! Thank you for sharing!
These are some great tips! Would you like to contribute to a Social Media Group Board on pinterest that I moderate?
Hi! Sure, I’d love to contribute! Thanks! My pinterest is http://www.pinterest.com/stephanickety
thank you, thank you, and thank you! I can’t wait to try all these tips!
What great tips, I need to look in to a few of them a little more. Thanks for sharing!
Thanks for these tips!
I’m going to give it a go. I hope I can see similar results. It would be wonderful.
This is amazing! I’ll definitely be trying this 🙂 Do you ever post via Instagram and then delete the post off Instagram? Lol, probably seems counter productive but I’m super picky about what I share on Instagram!
Thanks for helping me learn something new today 🙂
I am SO glad I found you and this post! Super helpful and I can’t wait to try out all your tips tomorrow. I really have been wanting to post from Instagram to Facebook but couldn’t figure it out. So thank you! Pinning so I can refer back and share with all my friends! Thanks again!
This is AWESOME advice. I just went through and changed all of my settings on Instagram – I’m so excited to test this!! I know how valuable Facebook is, but I’ve honestly struggled with it for a while especially since it makes it so difficult to operate as a blogger, as opposed to my personal profile. So figuring out how to link Instagram to my blog page is huge even on its own!! Thank you for the tip 🙂
I didn’t know that you could connect your IG to a FB page! Just added mine. Thanks for the tips
I haven’t quite gotten the results that you have, but I have seen some greater reach. I am going to keep at it though. FB can just be so tricky!
Thank you so much! I followed your steps, I hope I see a huge increase! That would make my day!
‘…thank you so much for the tips. I honestly am at a loss about increasing reach but with your simple and easy to follow steps, I’m gonna give it a go. Thank you so much and good day!’
Never heard of tags for likes, but I’ve downloaded the app on to my phone and am going to experiment with it later. I’d love to bump the # of FB followers I have and perpetually feel stuck on how to do that, aside from hosting giveaways whenever I can. Thanks so much for these great tips!
I always love learning new tips! Thanks so much for sharing this important insight!
This is AWESOME! I just downloaded “Tags for Likes” and I am going to try it later tonight with one of my photos…Looking forward to seeing if it helps. Thanks for sharing these great tips!
Excellent tips, thank you so much for sharing! I love the help for hashtags as I never know what to put.
Oh man, FB gets frustrating! I never thought to join multiple groups to share your own posts.. I will have to try!
Thank you SO much. These are the most helpful tips I’ve come across thus far. I’m so happy I came across your site!
These are fantastic tips! I have been having trouble for awhile now getting my audience to see my FB posts. I am really excited to try out these tips! Thank you!
Thanks a lot for this helpful review for me! I found you in Pinterest and Twitter! Thx for sharing!