As a blogger, it’s very important to engage readers through social media. One that has always been harder for me and many blogging friends is Facebook. I’ve finally found the secrets to increasing Facebook engagement, followers, and reach. Now my Facebook page is taking off like crazy!
Did you know most people access Facebook from a mobile device rather than desktop? This means Facebook posts need to be mobile friendly.
These first THREE tips are geared toward a more mobile friendly post. Your engagement can double and triple just by following these tips. I’ve seen it happen with my own posts.
1. Use a link shortener such as http://goo.gl to make the link you’re sharing shorter.
2. When sharing a picture, make it more horizontal than long. (This is actually the opposite advice from better Pinterest engagement. Pinterest prefers long photos.)
3. Keep your text short. Try to keep your text short and sweet with just 1-2 sentences.
4. Join a Facebook Flash Giveaway. Get a group together to have a round robin type of Facebook giveaway. It doesn’t have to be a huge prize. Everyone is responsible for their own giveaway and prize (like a $10 Starbucks eCard), and the giveaway lasts 24 hours. Each person writes up a Giveaway post and links to another flash giveaway in the group, so that readers can go through a circle to enter each prize.
In this chart, you can see my Flash Giveaway post has good engagement. With this giveaway, I also gained more than 200 followers in just 24 hours.
5. Now this is the biggest SECRET to Facebook Engagement. It will get you more followers, more engagement, and more reach….Are you ready?
Share other Facebook pages on your page. Find people who will do a S4S (Share for Share). You share their FB page, they will share yours. Or, find a FB group who does this. I started a FB group for crafty, foodie, and lifestyle bloggers to FB share, and we’ve all seen our Facebook pages grow.
You will be amazed at how it increases your followers and your reach for more than just the share.
This is the chart from the 2nd week I started incorporating all of these tips into my Facebook postings, and look at the difference!! My engagement went up 105.2%! My total reach increased 75.4%.
I hope these tips will help you increase your Facebook presence. What Facebook Page tips have you seen help you increase followers and engagement?
Wow some great results. I’m in a blogging circle, but even if I get several shares, comments and likes, often I still won’t get a reach must past 20. It depends on the time of day the shares happen, as they need to be at the time your audience are on Facebook.
Might make some more effort again on seeing the numbers you can get to. I’m quite some way behind you but would like to get to 1000 likes. Thanks for the tips
Great tips! Want to do a share for share? 🙂
Great tips!!! I think we could all use a little help lately! Angela @ LeMoine Family Kitchen
wow! this is great! I would love to join the fb group and work on a round robin as well… anyone interested?
Here’s the FB group link — https://www.facebook.com/groups/644506692293466/
Wow, Stephanie… interesting results 😉
I’ve sent a request for your FB group me too!
Great! I just approved you!
I also requested to join! 🙂
I requested to join your group also. Thanks. One more thing I learned is that you should share viral things. I’ve had good results with that also. Your tips are right on! Your friend, Linda
Great tips Stephanie, especially about the sharing pages!
Thank you Stephanie! Wonderful tips!!!
Thanks for the tips Stephanie. Found you at the DIY dreamer link party. Just sent a request to your Facebook group. I’d love to join in the sharing!
This is a great post. Thanks for the tips Stephanie! 🙂
Such great information. Thank you so much for sharing!
Thank you for sharing these awesome tips! I’m still starting out ~ is there a threshold of likes that I (or my partners) should have before doing a flash giveaway on Facebook? How do I know if it will be worth it (i.e. will people who like my site actually see my posts in their newsfeed)?
The secret to a great FB Flash Giveaway is to do it in a group of other bloggers. That way it’s a circle where people hop through to all the giveaways. So, you’ll get the benefit of other FB pages with larger followings coming through to enter yours.
The more engagement such as fans and likes you get on your FB posts, the more reach FB allows you, and the further your posts go. A flash giveaway is a great way to increase engagement because it excites people.
This was a a great article – short and sweet with lots of impact. I’ve been watching the sharing pages idea for awhile now and tried implementing it. However, I find that sometimes when I’m sharing more posts or pages in a day my engagement actually goes down. Is there a “sweet” spot?
I’ve found sharing posts lowers engagement. If you just stick to pages, you’ll see it increase. Some of my blogging friends swear by sharing pages “live” (not scheduling) and sharing early in the morning. But, I have not noticed any difference whether I share morning, afternoon, or even late at night.